Browsing through logo designs which have been used for clothing/shoe stores aimed towards older people, it's interesting to see that they are all similar. Although a few are rather fancy, the majority of them have been created simply by using the name of the store.There's a range between serifs and sans serifs. The branding using serif typefaces are the cheaper shops, so I guess I'll keep that in mind whilst I carry on designing my logo. The product I'm advertising needs to be at a decent price as it's aimed indirectly towards the elderly through their close relations.
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