Tuesday 16 March 2010

Letterhead examples




I've been browsing through examples of letter heads and compliment slips as we've had to create our own.
I've needed some inspiration as to how mine would look.
I've picked a few to put on here which caught my eye.

Monday 15 March 2010

Fruit hoppers















Looking through the existing space hopper images online gave me the idea of bouncing fruit. Perhaps the graphics on the space hoppers would be

Tuesday 9 March 2010

Take a hint


An active way of life is important for us all and becomes even more important as we grow older. Staying active is good for general fitness. It can be enjoyed alone or with friends and can be as cheap and convenient as you please. Whatever you do, the aim is for comfort and enjoyment while keeping active. Here are some helpful hints to help you get started and stay motivated.

1. Make a list of activities you might like to try. Get together with your friends and try different activities together - you're more likely to keep active when exercise is fun and you have people to share it with.
2. Try walking or cycling instead of being driven short distances. Encourage a parent or friend to go with you. The more the merrier!
3. Try to limit the time you spend watching TV, videos or DVD's, surfing the net or playing computer games, especially during the day and on weekends...there's so much you can do!
4. Take your dog for a walk, or offer to walk your neighbours or friends dog. You could make some extra money and keep active at the same time.
5. Challenge yourself to try something new. Look around your local clubs, youth centre and gyms and see what classes you would like to try. Kick-boxing, dancing, aerobics, diving, aqua aerobics, yoga, snorkelling, rowing, karate, water polo and gymnastics are all fun activities offered by many clubs.
6. Organise a family activity; a walk, bike ride, touch-footy game etc. Encourage family members or friends to take part. You could incorporate this with a healthy picnic lunch.
7. Be a daredevil and take the stairs instead of the lift. Once you're at the top you'll feel accomplished.

It's booklet time!






































We plan to create a booklet which will hang from around the neck of the bottle. Considering the bottle will have a sweatband covering the label, we will have to make sure the booklet looks right along side it.

The booklet will contain hints and tips towards getting active gradually.

Monday 8 March 2010

Monday 1 March 2010

Photography/Illustration






















Thinking about how the campaign will look, we've been thinking along the lines that we incorporate digital illustration with photography. This will give the campaign more of a bright and fun feel which is exactly what we're aiming for.
I've gathered some interesting images, just to demonstrate my train of thought.
There's some pretty decent imagery going on, and I definitely think it's an appropriate route to take.



I really like the idea of having a small piece of illustration involved, rather than something too big and over-powering. I can see it working well if very subtle; just like the bird on the woman's shoulder.