I've been looking at sport shoe brand names to start me off. Since I picked the 'In the LOGO' brief as one of my chosen three to help me write my own brief, I thought looking at other logos would be a good idea. I want to design a new logo, but I'm not sure whether or not to re-brand an existing logo or create a completely new brand altogether. I guess if I made my own, people may not fully understand it and would wonder what it was although I would have to freedom and control over the name which could then be easily turned into a good pun which could be used within a strapline. Oooh, the possibilities are endless!
I've just had a thought.. if I were to create a new brand, I could make it specifically for older people. It would give me a good solid concept when it came to designing the logo for the new brand, as it would be aimed towards the older generation. Heeeyy, I'm liking where this is going! :)
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