Another way to include logo design would be through signage.

I've been browsing through images of older people and came across a photograph of an 'Elderly people' sign. I do actually really like the existing sign, however, I could manipulate it to include the message I'm trying to put across.

'Ask most pensioners and they'll tell you they still feel 18 inside.' Very true. Whether this sentence is said in a wishful or sarcastic manor, it's actually surprising to know that most older people do in fact feel good physically. Nowadays you hear about, 'John, the 81 year old who separately climbed Mount Everest.' It's safe to say, some of the older generation are fitter than some of us youngsters. Embarrassing.com!

Other than their physical fitness/health, their minds are one for thought. Some of the naughty antics these aged people get up to can be quite the shocker. I've found some imagery illustrating the humorous side of their well-being. As much as most of these are probably set up, they do have a tendency to get up to naughtiness, which is why I feel as though humor would be a great tone of voice to use within my work. I did specify in my brief that my work would be targeted indirectly towards the elderly through their close relations, but as it's still early on I feel as though it's good to have this option. I have various ways in which I can use humor in my work, and I have two target audiences from which I would have to use different design paths for each.