A great website shown on the '10 best/worst...' brief.
After entering the site, there are four links to click which takes you to a particular area of their work.
I've been looking at 'BaseLab', which focuses on type on where they've used it within work they've produced. It's really interesting to read through their reasons for their designs and to see examples of the type within the media.
I particularly like this type, created for cookies.
They've given it an extremely hand-written look, so it feels fresh and clean.
On the website, below the image is a quick explanation as to why they've done what they've done, and helps you understand the type.
''This friendly font doesn't just look handwritten, it acts handwritten. Each character appears in four versions, alternating sequentially via OpenType technology for a real handwritten feel. And with more than 1,400 glyphs,Fontaneda Digestive accounts for all Latin-based languages.
If you're feeling that it looks like one of your grandmother's recipes, it's because we designed this font for a company that makes cookies, commissioned by the advertising agency Draft FCB.''
Another font which caught my eye, was the Cinematek typeface.
''Our Cinematek typeface is neon-like in form —segmented, rounded, and inviting. We designed it for Cinematek, a film center in Brussels that shows, restores, and distributes movies, and serves as a museum and archive of cinema.''
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