The history of BBC television idents starts in the early 1950's, when the BBC first displayed a logo between programmes to identify its service. As new technology has become abailable, these decives have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the UK, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.
The BBC Two ident from the channel's launch in 1964
First BBC Two in colour ident from 1967
The first ever computer generated ident and used from 1979 until 1986
Paint, was used from 1991 to 2001, and it was the first and last to be broadcast in that period
From 2001 until 2007 the '2' gained a personality as a 2 robot
The BBC Two ident from the channel's launch in 1964
First BBC Two in colour ident from 1967
The first ever computer generated ident and used from 1979 until 1986
Paint, was used from 1991 to 2001, and it was the first and last to be broadcast in that period
From 2001 until 2007 the '2' gained a personality as a 2 robot 
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