I've been looking at some existing campaigns, and here's a few I've taken a liking to.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdVwfe8PPGSjgvz7RfRzs5XfRvtzW7jicZb9ER-s5oY90veWDJsPP-fMGyG7VFpRtzTkAP0UxfN1xf3NP6q7Y63Gryp0UdDBcXM2O_EsYh7mSk_No61iQr1nKNGWdOMnhpcHeFhR8RQZvk/s320/image.jpeg)
I'm not overly keen on the layout used for the type, but I do like how they've used a photograph with a distinct depth of field. It's nice to see just a little area of the photograph in focus. It almost highlights the most important parts.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJdHP0P4YmIwK7Ypg_esO-gF3wHGz-RMhDm42lH0XzPsxkmFL8lArf0qssSbX6xVL9Uaz-_ZBa05223EG1j2TIVdm5jyib8RBv3wU2AcR9My9xnDBMntPA93L4ePUMta4aYMIuIeME26J4/s320/MCYS%253A+Please.+Don%25E2%2580%2599t+Just+Stand+There.jpeg)
Again, I like the photography used for this advert. It's close-up and clear, which helps deliver the message.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijH-DfXGlwStuEp3YMPg5rtd805cug7zqTn715wfFs-mkxPhwpVqz4VCW-mSgdZo44f9jzll1FDe12SayQqk5FAibrKZLTUIbXY57EJRFIB0PkYHxCf6NdNHV4Ssvzp31e_iuN1t8ifwLz/s320/ASCA%253A+Some+wounds+never+heal.+We+can%2527t+change+their+past.jpeg)
Two photographs which compare or show the difference (though not in this case) is a really nice way of showing change (again, not in this case).
I definitely want to play with these ideas for my own work.