Thinking about how the campaign will look, we've been thinking along the lines that we incorporate digital illustration with photography. This will give the campaign more of a bright and fun feel which is exactly what we're aiming for.
I've gathered some interesting images, just to demonstrate my train of thought.
There's some pretty decent imagery going on, and I definitely think it's an appropriate route to take.
I really like the idea of having a small piece of illustration involved, rather than something too big and over-powering. I can see it working well if very subtle; just like the bird on the woman's shoulder.